local advertising

The Growth of China Local Advertising Agencies

中国本土广告公司发展研究

How Do Local Advertising Agencies Gain and Maintain Competence Strength

本土广告公司如何获取和维持竞争优势

But as the competition becomes more and more severe, local advertising companies have to compete with international advertising giants.

作为经济风向标的广告行业，也从快速发展进入到平稳增长阶段，市场规范程度不断加强，本土广告公司内部之间以及与跨国广告集团之间争夺市场和客户的竞争态势愈发严峻。

One local advertising companies and multinational advertising companies will face different challenges.

其中本土广告公司与跨国广告公司将面临不同挑战.

Prior to creating Garfield, Davis worked for a local advertising agency.

在创作加菲尔德之前，戴维斯曾在当地的广告公司工作。

Like universities, newspapers relied on financial cross-subsidization to stay afloat, using fat profits from local advertising and classifieds to prop up money-losing news bureaus.

和大学一样，报纸仰赖财政交叉补贴才得以经营，用当地广告和分类广告的丰厚收入来弥补亏损的新闻部门。

The results show that, ordering quantities, the stocking level, the national or local advertising rate, the respective expected profits of channel members, and the system expected profits at Nash co-op equilibrium are higher than those at Stackelberg equilibrium.

研究表明，Nash合作博弈均衡时的订货数量、存货水平、全国性（或地方性）广告水平、渠道成员各自期望利润以及系统期望利润都要大于Stackelberg主从博弈均衡时的相应值。